In this video of the gulf oil spill we see the ocean on fire with dolphins struggling to swim as Google ads ask us to "Invest in Oil & Gas Wells." I took some screen shots of the video as the ads cycled through its offerings: "Invest in Oil & Gas Wells"
Slightly expanded offering: "Invest in Oil & Gas Wells: High Return Potential. Small Investment Required. www.breitlingoil.com"
High return potential indeed. Then it cycled to a slightly more appropriate "Help Dawn Save Wildlife".
And so here's one reason that relying on a Google program to choose your advertising based on search terms can give your PR man a heart attack. Happy investing.
Oh, Google Search Engine, will you ever be a real boy?